week forty two 1100 words
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WEEK 42 DAY 1
NEW WORDS
quandary
callous
expedient
negligible
blase
YOU CAN'T HELP BUT WATCH
The consumer is in a quandary about making a felicitous* selection among the array* of products. The advertisers must influence the malleable* consumer, and often they do it in the most callous ways. Television offers many tangible* advantages for reaching the consumer. As a result, the consumer is Inundated* by commercials. The advertiser knows that a television commercial is the most expedient way to reach large numbers of people. The cost for each commercial film is prodigious,* but because the audience is so large, the cost per viewer is negligible. Each commercial is prepared in the most meticulous* way in order to catch the attention of even the most blase viewer and hold it until the message is through. The reintroduced "new word" should have stood out immediately. Did U? It's callous, of course.
Sample Sentences Insert the new words in these sentences.
- It was fortuitous* that the accident occurred when there were numbers of children in the buses.
- He was in a about which selection from his extensive repertoire* it would be feasible* to perform for the children.
- Because she had committed only a venial* offense, he thought it to abjure* a severe punishment.
- Who can be about the presence of many Indigent* families in close proximity* to affluence?*
- People have become so about the once thrilling, now mundane* flights into space.
Definitions Match the new words with their definitions.
Find the correct word.
TODAY'S IDIOM
to do one's heart good-to make one feel happy or better
It did my heart good to see that Inveterate* egotist* eat humble pie.*
WEEK 42 DAY 2
NEW WORDS
ennui
comelr
frenetic
artifice
diversity
TRICKS OF THE TRADE
Some television commercials, trying to break through the ennui built up in the viewer by the plethora* of competition, employ humor. Others feature a comely girl as a pretext* for getting the viewer to stay tuned in. At times raucous* music, accompanied by some frenetic activities, is designed to preclude* the viewer's loss of attention. The advertiser will employ every bit of artifice at the film maker's command to make a trenchant* commercial. The diversity of appeals made to the viewer is a concomitant* of the many ways people react to commercials. A great deal of time and money has gone into placing the consumer's psychological make-up under scrutiny.*
Sampie Sentences Insert the new words in these sentences.
- The omnipotent* dictator employed all of his rhetoric* to vilify* those who would be brash* enough to suggest that a of opinions should be expressed.
- The fledgling* pianist knew that his mentor* would take umbrage* at his yawning during the lesson, but the feeling of was overwhelming.
- He was reticent* about revealing his clandestine* meetings with a young girl counselor at this camp.
- They furtively* employed every kind of to be able to meet.
- They were vigilant* in order that their surreptitious* meetings would not be discovered, and it often required changes of plans to preclude* exposure.
Definitions Match the new words with their definitions.
Find the correct word.
TODAY'S IDIOM
worth one's weight in gold-extremely valuable, very useful
The coach said the new star center was worth his weight in gold.
WEEK 42 DAY 3
NEW WORDS
qualm
expurgate
begrudge
artless
gratuity
GOING TO THE SOURCE
The wide diversity* of reasons people have for buying one product rather* than another are investigated by the advertising people in order to prepare efficacious* commercials. They do not have the slightest qualm about questioning the consumer about personal things in her own domicile.* the consumer is requested not to expurgate her answers. Generally, people are not reticent* and do not begrudge giving the time and effort. The questions delve rather deeply, and what the artless responses divulge* will help the advertiser decide what to put into his next commercial. After a large number of interviews, the copious* results make it feasible* to prognosticate* how well the commercial will do. The interviewer usually offers no gratuity to the person who has helped, but often a sample of the product is proffered* as thanks.
Sample Sentences Insert the new words in these sentences.
- A successful television program can be built around the comments of very young children.
- At times, the producer must some of the things said by these children because they are too candid.*
- He had a serious about hunting for the nearly extinct* quarry.*
- He took umbrage* when I offered a to augment* his small salary.
- She did not paying the pittance* extra for a better coat.
Definitions Match the new words with their definitions.
Find the correct word.
TODAY'S IDIOM
to make the best of a bad bargain--
to change or go along with a poor situation
After he bought the white elephant,* he made the
best of a bad bargain and let sleeping dogs Ile.*
WEEK 42 DAY 4
NEW WORDS
manifest
delve
capricious
requisite
replenish
IT SEEMS TO WORK
Despite the antipathy* toward commercials expressed by the viewers, the remarkable success of television commercials in selling products makes it manifest that the advertiser has gleaned* what the viewer wants to see and hear from his research interview. This has helped the advertiser delve deeply into what motivates* people when they go into the supermarket to purchase products. The advertising agency is never capricious and can vindicate* spending large sums of money on research. Having uncovered what the public wants, the advertiser expedites* putting the requisite words, music, and photographs of the product on film. He will thus replenish the never-ending, ubiquitous* television commercial supply in the hope that the consumer will remember some facet* of the film and buy the product.
Sample Sentences Insert the new words in these sentences.
- If we below and behind the rhetoric* and Invective.* we may discover the profound* reasons for the ferment* in our land.
- He was reticent* about emulating* those who, after eating almost to satiety,* rushed to the food on their plates.
- It was that an arbiter* would be needed because neither side would capitulate8 to a plan foisted* on them by the other side.
- When the acrimonious* discussion about his actions had attenuated.* he was able to vindicate* his conduct.
- One mortifying* for the position was that he would have to work for one year under the aegis* of a fatuous* egotist.*
Definitions Match the new words with their definitions.
Find the correct word.
TODAY'S IDIOM
to make ends meet--to manage on a given income
He turned thumbs down* on a new car; he was
having enough trouble making ends meet, as it was.
WEEK 42 DAY 5
REVIEW
As you watch your next television commercial try to imagine what questions were asked by the research people as they interviewed the possible consumers. Advertisers have to select their words carefully. You can select words only when you have large numbers at your command.
Find the definitions of the words.
Find the definitions of the words.
Find the idioms of the words.
