week forty one 1100 words
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WEEK 41 DAY 1
NEW WORDS
curry
pall
succulent
satiety
intrinsic
QUEEN OF THE SUPERMARKET
The American housewife is queen of all she surveys in the supermarket. She decides what items shall be purchased. Grocery manufacturers are well aware of her power to make one product a success and another a failure. They spend huge sums developing new products with which to curry her favor. Fearful that a successful product will soon begin to pall the manufacturers, without cessation,* come out with *new and improved* versions to whet* her appetite. Sometimes it is only a box or package that has been changed-perhaps a colorful photo of a succulent meal on a TV dinner box. In the larger supermarkets the housewife is faced with a satiety of merchandise, particularly in the copiously* stocked laundry detergent section. While there may be almost no intrinsic difference among the many brands, advertising and packaging serves to importune* her to buy one rather than another. Did you spot it? The "new word" you've seen before? It's intrinsic.
Sample Sentences Insert the new words in these sentences.
- The connoisseur* of fine foods declared the restaurant the ultimate* in the preparation of meat dishes.
- She coveted* the antiquated* locket even though it had only an value.
- He discreetly* tried to favor with his employer.
- The host exhorted* his guests to eat to .
- Those conditions were not conducive* to a felicitous* evening as the dance would soon for the lack of feminine companionship.
Definitions Match the new words with their definitions.
Find the correct word.
TODAY'S IDIOM
A pretty kettle of fish-a mess, troubles
He thought it was an innocent white lie,* but it got him into a pretty kettle of fish.
WEEK 41 DAY 2
NEW WORDS
potpourri
sanction
denote
allude
insidious
IT'S WHAT'S OUTSIDE THAT COUNTS
Packaging of grocery items is a facet* of advertising that is too little appreciated by consumers. Walking up and down the aisles of a supermarket, one seldom stops to analyze the individual package in the potpourri of Items on the shelves. The manufacturer had to gleans and test many different designs before he accepted the one you see in the array- before you. Before he will sanction the use of a particular can, box, or bottle, he must know many things about its efficacy.* He wants to know if the colors attract: a white box may denote cleanliness, a red one, strength. There may be a photo or a drawing that will allude to the product's use or special qualities. A lackluster package may be fatal.* Next, the size and shape are important elements. The housewife may want a small package for easy storing. But a larger package may suggest economy. A round bottle may look attractive, but a square one is easier to stack. These are some of the insidious aspects of packaging, the main purpose of which Is to attract your attention as you peruse* the crowded supermarket shelves.
Sample Sentences Insert the new words In these sentences.
- I cannot your lax* attitude towards the imminent* threat of a conflagration.*
- In some way the glib* salesman played upon my repressed* desires and sold me a gaudy* sports car.
- You can be sure the candidate will to the moribund* state of our economy and offer his panacea.*
- A of today's musical hits sounds more like cacophony* than harmony.
- His levity* at such a serious moment a lack of feeling.
Definitions Match the new words with their definitions.
Find the correct word.
TODAY'S IDIOM
the acid test-a severe test
The new Job was an acid test of his ability to bring home the bacon.*
WEEK 41 DAY 3
NEW WORDS
propriety
advent
impious
proffer
spate
"TRIED AND TRUE"
Few question the propriety of the current haste on the part of manufacturers to bring out "new and Improved" products at the prevalent* rate. At one time, in the dim, distant past before the advent of television, it was the vogue* for products to be advertised on the merits of their "tried and true" qualities. Few advertisers were impious enough to jettison* any part of a product that had been accepted by the public. Year after year, the local grocery store owner would proffer the same box of cereal, the same house cleaner. The acceptance was of the time-tested product, and it appeared almost unconscionable* for the manufacturer to change his merchandise. Today's spate of transient* products would have been considered an anomaly* in those days.
Sample Sentences Insert the new words in these sentences.
- A few years ago there was a of science-fiction films about awesome* monsters causing pandemonium" on our planet, but after a surfeit* of that genres, their popularity began to wane.*
- With the of mandatory* safety inspections, some of the more decrepit* automobiles have been eradicated.*
- We question the of making fun of obese* people.
- I'd like to my belated* congratulations on your 25 years of married serenity.*
- In the milieu* of city street life it is not atypical* to hear comments about authority.
Definitions Match the new words with their definitions.
Find the correct word.
TODAY'S IDIOM
A blind alley-a direction that leads nowhere
The modus operandi* was leading up a blind alley
And they were barking up the wrong tree.*
WEEK 41 DAY 4
NEW WORDS
shibboleth
bogus
substantiate
nutritive
raucous
WHAT'S IN A NAME?
Supermarkets now carry their own products to compete with the national brands. These "house" brands are not in a felicitous* position because they cannot be advertised widely. Supermarkets overcome this encumbrance* by making these brands Jess expensive. Many people believe the shibboleth. *You get what you pay for,* and they purchase items on the premise* that quality varies as the price does. Are the claims made by nationally advertised brands bogus? How can one bread company substantiate its nutritive superiority over another? As there is no incontrovertible* evidence, the more expensive bread (or coffee, etc.) must compensate* by increased advertising. They make Inordinate* claims, using those raucous techniques proven so successful in convincing the frugal* consumer to switch to a more costly brand.
Sample Sentences Insert the new words in these sentences.
- Mothers should be vigilant* that their children's food has the proper value.
- There were complaints about the inordinate* number of fatal* accidents caused by Inebriated* drivers.
- People often try to compensate* for their deplorable* lack of culture by repeating the , *I know what I like.·
- He had the audacity* to try to foist* a dollar on me.
- The reporter wanted to elicit* the pertinent* facts from the reticent* witness so he could the charge of moral turpitude* against the high city official.
Definitions Match the new words with their deflnitions.
Find the correct word.
TODAY'S IDIOM
to twist around one's finger-to control completely
He winked at* the little girl's bad behavior; she had him twisted around her finger.
WEEK 41 DAY 5
REVIEW
You can be sure of a balanced language if you are well acquainted with all the products (words) available in your supermarket (vocabulary).
Find the definitions of the words.
Find the definitions of the words.
Find the idioms of the words.
