7 Value for money
Speaking 1
Part 2
Talking about Photos
Why have the people chosen to shop in these different places?
1 Look at the four photographs. They show people shopping in different places.
Student A Compare photographs 1 and 2 and say why you think the people have chosen to shop in these different places.
Student B When your partner has finished, say which of these places you would prefer to shop in.
2 Now change roles. Follow the instructions above using photographs 3 and 4.
Vocabulary 1: Shopping
1 Complete each of the gaps below with a word from the box.
foodstuffs own-brand cashier value brands
trolley out-of-town receipt convenience checkout
comer range till aisles counter
I prefer a trip to a large (1) supermarket to shopping in the local(2) shop because there's so much more variety. You can choose between all the usual well-known (3) , or if you prefer, there are the store's cheaper (4) products. As well as tinned and frozen (5) food, there's a wide (6) of fresh fruit and vegetables, meat, fish and other(7) . The household goods are particularly good (8) for money, compared to other shops. Once I've walked down all the (9) , filling my (10) with enough food to last a month, I head for the cheese (11) , where I treat myself to a selection of Roquefort, feta and manchego. When I go through the(12) I try hard not to look when the amount I've spent is displayed on the (13) , and I try not to listen as the (14) reads it out. I hand over my credit card, take the (15) and hurriedly put it away in my purse, preferring not to look at it until I get home.
2 Do you plan carefully what you are going to buy? Do you ever buy things on impulse? What shops have you been in during the last fortnight? What did you buy?
Why have the people chosen to shop in these different places?
Speaking: Supermarket psychology
Supermarket chains tend to design their stores in a similar way. For example, supermarkets sell a lot of milk, so they usually put it at the back of the store, leading customers to walk past, and hopefully buy, many more products.
In which area of the supermarket would you put the following products? Why?
Products
confectionery (chocolates and sweets)
bread
alcoholic drinks
fruit and vegetables
fresh meat
Areas of the supermarket
at the back of the shop
in the middle of the shop
at the checkouts
near the entrance
near the exit
Listening 1
Part 2
Sentence completion 1.45
1 You will hear part of a radio programme in which a supermarket manager explains how supermarkets are planned. For questions 1-10 below, complete the sentences.
Customers might buy less if the supermarket entrance were located in the ( 1) of the building.
Fruit and vegetables are situated near the entrance so that customers feel they are entering (2) .
On sale next to the fruit and vegetables are products aimed at keeping (3) interested.
The (4) counter is usually to be found at the back of the store.
Pre-packed meat prevents customers relating the product to the (5) .
Usually only (6) are sold in the frozen food section.
Sales of goods at the end-of-aisle areas are often (7) greater than at other locations.
The (8) section is situated in the far corner of the supermarket.
The (9) from this section helps to provide a pleasant atmosphere.
On sale at the checkouts are products which encourage customers to buy (10) .
2 How do your ideas in the speaking task compare with those you have just heard in the listening?
Think of a supermarket you know. Is it designed in the way described in the listening?
Don't forget!
In the exam you have 45 seconds to read the Part 2 questions. Use this time to try to predict the type of information you might hear.
آغاز دوره های آنلاین آموزش زبان توسط استاد خصوصی
اینجا کلیک کنیدماژیک فسفری
با استفاده از ماژیک فسفری می توانید کلمات و بخش های مهم را برای خود علامت گذاری نمایید و هنگام پاسخ به آزمون از آنها استفاده کنید. برای از بین بردن بخش های رنگی دوباره روی آن کلیک نمایید.
دفترچه یادداشت
هر تعدادی که دوست دارید دفترچه یادداشت ایجاد کنید و نکات مهم را در آن بنویسید.
برای استفاده از دفترچه یادداشت بر روی قسمتی از درس یا آزمون که می خواهید در آنجا نکته ی مهمی را قرار دهید کلیک نمایید.سپس در آن قسمت یک دفترچه یادداشت جدید ایجاد میشود و با کلیک بر روی آن می توانید بازش کنید و نکته های مهم را بنویسید.